Clean Energy States Alliance Welcomes New Communications Project Director
New Director Will Manage Communication Effort to Ensure Access to Objective, Factual Information on Merits of Domestic Offshore Wind Production
MONTPELIER, Vt. – Today, Clean Energy States Alliance (CESA) announced the hiring of Marissa Newhall as the organization’s new Communications Director. In this role, Newhall will manage a collaborative communications effort to ensure public and stakeholder access to objective information on the merits of offshore wind in the United States, a key component of CESA’s Offshore Wind Accelerator Project (OWAP).
Newhall joins CESA from SmartPower, a nonprofit marketing firm dedicated to promoting clean, renewable energy and energy efficiency, where she served as Communications Director. In this role, she developed and implemented short- and long-term messaging, PR, and social marketing strategies for the organization and its various projects to build the marketplace for clean energy across the U.S. Before joining SmartPower, Newhall spent three years as a blogger and multimedia journalist at the Washington Post, and several years as a freelance writer for USA Today, the Society of Professional Journalists, and other publications.
The Offshore Wind Accelerator Project, managed by CESA, is a collaborative effort between key state officials, federal agencies, non-governmental organizations, private foundations, industry leaders, and regional organizations to tackle the major barriers to building a robust domestic offshore wind industry.
Challenges such as reducing the cost of financing, smarter permitting, integrating ocean planning into siting decisions, fostering collaborative energy procurement, and building a robust supply chain can be most effectively addressed through a focused, collaborative effort by states, federal agencies, the private sector, and community stakeholders. A unified communications effort – incorporating honest messaging, proactive media outreach, and quick responses to offshore wind “misinformation” – will play a vital role in advancing the collaborative initiative to reach the national goal of deploying 54 gigawatts of offshore wind in the U.S. by 2030.
“Vast offshore wind resources offer one of the most compelling opportunities for states in the Northeast, Mid-Atlantic, and Southeast regions to generate renewable power, create high-value jobs, and reduce air emissions from the power sector. Yet complex barriers and issues remain,” said Mark Sinclair, CESA’s Executive Director. “We are very pleased to add Marissa to the CESA team. Her charge is to advance effective messaging, public relations, and a targeted communications initiative to support the efforts of industry, environmental organizations, and state and federal leaders to tap the potential of offshore wind to contribute to the nation’s growing clean energy economy.”
Newhall holds bachelor’s degrees in International Affairs and Visual Media from American University and is a master’s candidate at Georgetown University’s Public Policy Institute, focusing on the intersection of clean energy, climate change, and economic development. She will be based in Washington, D.C.
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About Clean Energy States Alliance: Clean Energy States Alliance (CESA) is a national nonprofit organization dedicated to advancing state and local efforts to implement smart clean energy policies, programs, technology innovation, and financing tools to drive increased investment and market making. CESA works with the leading state and public clean energy programs and provides information sharing and technical assistance to states and local governments on “best in class” clean energy programs and policies. CESA also facilitates collaborative networks to coordinate efforts between states, federal agencies, and other stakeholders to leverage accelerated progress on deploying clean energy projects and markets. For more information, visit www.cleanenergystates.org.