Water Cooler – Energy Affordability Messaging Resources for CESA Members

RESOURCES:

TOUGH QUESTIONS GUIDE FOR CESA MEMBERS | CLEAN ENERGY POLLING & MESSAGING GUIDE | COMMUNITY EVENTS CHECKLIST | DIGITAL ASSETS & ADVERTISING TOOLKIT

PRESENTATION SLIDES

As a continuation of our work helping CESA members improve public education efforts around clean/renewable energy affordability benefits, CESA launched three Water Cooler meetings as a series on this topic. At this meeting, we heard from Leslie Leavoy, Vice President of Strategic Communications & Public Relations at Lilette Advisors, a boutique strategic advisory firm referred to us by Invest in Our Future (IOF).

At the request of CESA, Lilette crafted a resource specifically for CESA members with answers to a list of difficult questions for state officials to be able to respond appropriately when they are contacted by the media or legislators. They also shared a series of resources with key messaging and outreach documents for sharing with the public on energy affordability. The resources are relevant post-HR1 passage and are template-friendly for folks to copy/adapt as needed. View the resources at the links above.